We advance with confidence
From Karbala, since 2017, we have been weaving Iraqi brands in dining, hospitality, carpets and real estate — with precision in every detail and quality that never compromises.
A house of Iraqi brands people trust
Five brands, one identity: quality built from the details — from restaurants to carpets and real estate.
Food Fort
The group's first project in 2020 — today a fortress of flavor in six Iraqi cities.
Turath
Iraqi and Levantine hospitality with an authentic soul, in eight cities.
Arido
The flavors speak, the experience stays — an identity inspired by Mesopotamia.
Khan Alatrakchy
Luxury carpets from the world's finest origins, for every taste.
Alatrakchy Real Estate
Brokerage, advisory and development projects aligned with market needs.
“Because our destination is leadership, we execute our projects with meticulous attention to detail and uncompromising quality — reflecting our deep care for our valued customers.”
We opened Food Fort in Karbala in 2020, and the love of our customers carried us to eight provinces — creating jobs for nearly 1,000 people. The journey continues, toward regional and global competition.
Read our full story →The Alatrakchy feast
Own a brand built to succeed
A franchise or agency from Alatrakchy gives you a complete system that saves you years of trial and error.
Brand recognition
A well-known name that attracts customers from day one.
Proven model
A tested playbook that reduces operational risk.
Marketing support
Local and national campaigns, loyalty programs and promotions.
Training & guidance
Comprehensive training on service, food safety, operations and customer care.
Purchasing power
Approved suppliers at competitive prices that lower your costs.
Operational support
Ongoing technical and operational assistance, on site and remote.
Unified identity
Interiors and designs aligned with brand guidelines for a consistent experience.
Pricing guidance
Unified pricing guidelines that keep the experience consistent across branches.
Modern technology
POS, order management and CRM systems that simplify daily operations.
Ready to start your project?
Write to us and our business development team will prepare a detailed franchise study for your city.